Jaeger converts Madonna, Victoria Beckham, and Kate Moss.

Jaeger’s prominence and longevity in fashion history has seen the fashion house cloth many of the world’s greatest icons over the discerning decades. Celebrity followers have included: Vivien Leigh, Rudyard Kipling, Marilyn Monroe, Cary Grant, Marianne Faithfull and Twiggy. 

The introduction of Jaeger Black label in 2005 has seen younger consumers drawn to the stores in their droves, not to mention newly converted fans such as; Madonna, Victoria Beckham and Kate Moss, who was seen last year in the stargaze blouse. 

Showing for the first time in a number of years at London Fashion Week, Jaeger came up trumps with a salacious Spring/Summer 09 collection – where buyer’s and fashion journalists were seen vying for their seats. 

Jaeger’s current Autumn/Winter 09 collection strongly shows their heritage in tailoring. Among the gazillion coats and jackets on sales this season, Jaeger London features a must have black, Double Gold Button Cape that is a must have for those chilly autumn eves. 

A must mention dress, is also the Herringbone - a close fitting, high-waisted piece that puts a plenitude of deviated curves and structure in all the right places. Another equally gorgeous number, is a flirty, one shoulder silk rouleau in subtle snake skin print, guaranteed to add exotic summer spice to any Christmas party. 

Whilst fashion history footnotes might one day sum up the noughties and its reams of super brands as an era obsessed with reinvention, revival, and resurrections, rather than true innovation and originality - Jaeger has successfully managed a colossal feat, digging through its rich archives to excavate ailing innovation for an era obsessed with revivals!